Unclaimed business pages now show maps and websites instead of a dead-end number

When someone searches for a business that hasn't claimed its page, the page used to show a generic number that often didn't work. Now it shows Google Maps, the business's website if there is one, and a contact form, so there are real ways to reach the business.

The call button only appears once the owner has signed up and confirmed the listing. That keeps callers from reaching someone who has no idea they were listed.